Author and Certified Coach Cynthia Morris helps writers, artists, and entrepreneurs focus, follow through, and finish their creative work. Cynthia has published seven nonfiction books and a Paris historical novel. Her most recent book is The Busy Woman’s Guide to Writing a World-Changing Book. She speaks globally on writing and the creative process and leads retreats. In her online programs and workshops in Paris, she guides writers to get their words out, stay committed to their projects, and cross the creative finish line triumphantly. Resources and information about how to create your writer’s life are at www.originalimpulse.com.
The idea of a client avatar doesn’t just apply to big business. If you want to be a successful author, you need to know who you’re writing for; you need to understand your ideal reader. This is especially important for the kind of nonfiction book that helps a reader solve a problem or reach a goal. How can you help if you don’t know who you’re helping? You need an ideal reader profile.